Tags and signature

A tag is a colored label you put on a post. It serves to sort and find posts: by content type, by theme, by season.

Creating one

In the settings, “Tags” section: create, rename, color or delete your tags.

Using one

Apply tags from the composer, see Scheduling and publishing. They then serve as a filter: the calendar and the list of posts can be filtered by tag, and so can the results.

What tags are for

• One tag per content type, for example the dish of the day, behind the scenes, events.
• One tag per season or per campaign, to compare what worked.

The signature is a line added at the end of a post: the brand name, a call to action, a link.

Setting it

In the settings, “Signature” section. Only the establishment’s owner can change it. Three choices, with a preview of the result before saving:

• “Sofia signature”, Sofia’s line.
• “Custom signature”, your own. It is reserved for the plans that include it; the screen says so.
• “No signature”, to remove it.

A precaution

The signature applies to the establishment, so to its posts on all networks. Check the result in the preview, then each network’s card in the composer: if the text goes over a network’s limit, its counter shows by how much. See Global vs per-network content.