Limits and overages
Every Sofia cap, establishments, networks, campaigns, AI quota, media uploads, and how to lift it when you hit it.
Limits come from your plan, and from a few media caps that are the same for everyone. Sofia warns you at the time of the action.
On this page
The capsEstablishmentsNetworksCampaignsAI quotaUpload limitsWhat a limit message looks likeLosing a limitThe caps
| Limit | When it applies | Starter | Autopilot | Business |
|---|---|---|---|---|
| Establishments | Adding one more establishment | 1 | 1 | Depending on your contract |
| Connected networks | Connecting one more network | 5 | 5 | Depending on your contract |
| New campaigns | Creating a campaign within the month | 1 per month | Unlimited | Depending on your contract |
| Campaign length | Creating a campaign that is too long | 7 days | 1 month | Depending on your contract |
| Writing with Sofia | Writing when the month’s quota is used up | Monthly quota | Monthly quota | Monthly quota |
One-off posts are not limited.
Establishments
“Your plan doesn’t allow one more establishment.” To free up a place, delete an establishment you no longer need (it stays recoverable for 30 days). To raise the cap, move to a plan that includes more. See Plans and limits.
Networks
Starter and Autopilot include up to 5 connected networks. To free up a place, disconnect an account you no longer use: “Disconnect…” lists what you lose (advice, scheduled posts, statistics). To connect more, talk to the Sofia team. See Manage a network.
Campaigns
Starter limits campaigns to 7 days and one new one per month; Autopilot goes up to a month, with no limit on number. For a longer campaign or an extra one, change plan.
AI quota
Each plan includes a monthly writing quota. When it is used up, Sofia tells you: you can write by hand until the next month, or change plan. See AI generation.
Upload limits
| Where | Limit |
|---|---|
| Composer | JPG and PNG images, MP4 videos, up to 40 MB; no mixing photos and video |
| Media library, images | JPEG, PNG and WebP, up to 10 MB |
| Media library, videos | MP4 and MOV, up to 100 MB |
| Media library, imports | 30 imports per hour |
See Images and video and Media library.
What a limit message looks like
Sofia names the limit on screen, at the moment you hit it (for example “Your plan doesn’t allow one more establishment.”). The owner can then change plan in “Subscription & billing”; a member lets the owner know.
Losing a limit
Moving to a plan with lower caps changes what you can create. Read Downgrades and cancellation before changing plan.